Privacy Policy
Last updated: February 20, 2026
Who We Are
InSync Homes & Loans is a Houston based real estate and mortgage brokerage operated by Ben and Cynthia Helstein. This website is insync.homes. When we say "we," "us," or "our," we mean InSync Homes & Loans.
What Information We Collect
Information you give us directly:
- Name, email, phone number when you fill out a contact form or mortgage analyzer
- Property preferences and financial details you share during consultations
- Any messages you send us through the website, email, or phone
Information collected automatically:
- Pages you visit on our site and how long you spend on them
- Your device type, browser, and general location (city level)
- How you found us (Google search, social media, direct visit)
- IP address and cookies
Tracking Technologies We Use
We use the following third party services to understand how visitors use our site and to serve relevant content:
Google Analytics (G-SS84351XDL)
Tracks page views, session duration, and traffic sources. Google may use this data according to their privacy policy. You can opt out using the Google Analytics Opt-out Browser Add-on.
Meta Pixel (655824628488530)
Tracks page views for Facebook and Instagram advertising purposes. Meta may use this data according to their privacy policy. You can manage your ad preferences in your Facebook ad settings.
How We Use Your Information
- To respond to your inquiries about buying, selling, or financing a home
- To provide mortgage pre-approval estimates and property recommendations
- To send you relevant market updates or property alerts (only if you request them)
- To improve our website and understand what content is most useful
- To run targeted advertising on Facebook and Instagram
Who We Share Your Information With
We do not sell your personal information. We may share your information with:
- Lenders and title companies when processing your mortgage application (with your consent)
- Google and Meta through the analytics and advertising tools described above
- Service providers who help us operate the website (hosting, email)
- Legal authorities if required by law
Cookies
Cookies are small files stored on your device. We use them for analytics and advertising as described above. You can disable cookies in your browser settings, but some site features may not work properly without them.
Your Rights
You have the right to:
- Request a copy of the personal data we hold about you
- Ask us to delete your personal data
- Opt out of marketing communications at any time
- Opt out of tracking using the tools linked above
To exercise any of these rights, email us at ben@insync.homes or call (713) 548-7350.
Data Security
We use industry standard security measures to protect your information, including SSL encryption on all pages. No method of transmission over the internet is 100% secure, but we take reasonable steps to protect your data.
Children's Privacy
Our site is not directed at anyone under 18. We do not knowingly collect information from minors.
Changes to This Policy
We may update this policy from time to time. The "Last updated" date at the top will reflect the most recent revision. Continued use of the site after changes means you accept the updated policy.
Contact Us
If you have questions about this privacy policy or how we handle your data: