Pricing backed by closed comps
A comparative market analysis using recent comparable sales, current competition and your home's condition, to recommend an asking price and explain where the appraisal risk sits.
Sell with a clear price strategy and a clear read on your offers
Work directly with listing broker Cynthia Block to set your asking price, respond to what the market tells you, and compare offers past the headline number.
4.99 out of 5 from 78 client surveys on HAR.com
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Cynthia's client ratings on HAR.com · checked September 10, 2026
Talk with Cynthia about selling
She pulls the closed comps on your street and walks you through the price before you commit to anything. No cost, no obligation to list.
How the price actually gets set
Most pricing advice stops at "we use data." Here is the real thing. These are closed sales from Fondren Southwest Northfield in 2026, every one of them between 2,100 and 2,900 square feet, which is about as close to a controlled experiment as this neighborhood offers.
| Street | Sqft | Built | First asked | Sold for | Days | Why it is in or out |
|---|---|---|---|---|---|---|
| Coachwood | 2,792 | 1980 | $510,000 | $480,000 | 22 | Included. Closest on size and age, and the one that sets the top of the range. |
| Kitty Brook | 2,834 | 1972 | $419,500 | $340,000 | 79 | Included. Nearly the same size, $140,000 lower. Started at $419,500 and took 79 days. |
| Braes Forest | 2,839 | 1978 | $325,000 | $335,000 | 5 | Included. Priced at $325,000, sold above ask in 5 days. |
| Hopewell | 2,892 | 2023 | $725,000 | $675,000 | 19 | Excluded. A 2023 build. New construction does not price a 1970s house. |
| Candle | 2,238 | 1978 | $265,000 | $150,000 | 0 | Excluded. Closed at $67 a foot with 0 days on market, so not an open market sale. |
Three houses within 47 square feet of each other sold for $480,000, $340,000 and $335,000. That is $118 to $172 a square foot on the same floor plans. Square footage is not what sets your price here. Condition does, and so does where you start.
Look at the two that started high. Kitty Brook opened at $419,500 and took 79 days to close at $340,000. Braes Forest opened at $325,000 and sold above asking in 5 days. The house that priced to the market beat the house that priced to a hope, and it beat it by 74 days.
What you are competing against today
- Quail Meadow, 2,220 sqft, asking $414,900, 312 days on market
- Villa Lea, 2,681 sqft, asking $470,000, 134 days on market
- Quail Meadow, 2,245 sqft, asking $395,000, 88 days on market
- Braes Forest, 2,364 sqft, asking $299,999, 1 days on market
The two listings sitting past 100 days are the argument. An asking price the comps do not support does not get you more money. It gets you a longer wait and then a price cut anyway.
So your review shows you the closed sales we used, the ones we threw out and why, what is active against you, and the range those support. If that number is lower than you hoped, you hear it before the sign goes in the yard.
Houston MLS closed sales, pulled September 10, 2026. Street names only. Your home has its own condition, layout and lot, so your review uses your comparables, not these. This is an illustration of the method, not an estimate of your value.
What happens once it is listed
Before you sign, the listing agreement documents the services, the marketing budget and any changes specific to your property.
Photography and a video walkthrough
Professional listing photography and a produced video walkthrough that show the rooms, the layout and the condition before anyone books a showing.
HAR MLS and the search portals
Listed on the HAR MLS, syndicated to the major home search portals, and featured on insync.homes.
Social and video distribution
Listing posts and walkthrough reels on the channels named in your listing plan, which can include YouTube, Instagram, Facebook, LinkedIn and Nextdoor.
Staffed open houses
Staffed open houses with digital sign in, and follow up with visitors who leave contact details and agree to be contacted.
Agent and neighbor outreach
Direct outreach to agents working your area, an announcement to the neighborhood, and printed flyers in the home.
Reading the financing behind an offer
The highest number on the page is not always the strongest offer. On a financed offer Ben Helstein, a licensed mortgage loan originator, reviews the financing terms and the pre approval submitted with it. He points out the conditions the letter still names, the financing and closing deadlines, where appraisal risk sits at that price, what a requested seller credit does to your net proceeds, and which questions are worth putting to the buyer's lender through the buyer's agent.
He cannot confirm another lender's approval and cannot guarantee that a buyer closes. No buyer is asked to finance through us, and an offer does not become better because it brings us a mortgage. Buyers are free to choose their lender.
Who represents you
Your listing broker
Cynthia Block
When you list with Cynthia, your listing agreement is with Cynthia Block, an independent Texas real estate broker, TREC 651788-B. She represents you in the sale and is responsible for your listing. She runs the pricing conversation, the photography and video, the open houses, the showing feedback and the offer negotiation, and she is your contact from the first walkthrough to closing. HAR.com lists her with 10 years of real estate experience. More about Cynthia
Financing and offers
Ben Helstein
Ben is a separate Texas real estate broker doing business as Insync Homes, TREC 727703-B, and a licensed mortgage loan originator, individual NMLS 1577314. On Cynthia's listings he reviews the financing terms of the offers you receive. If you are buying your next home and choose BH Loans, LLC dba InSync Loans, he can discuss that financing with you separately. More about Ben
InSync Homes & Loans is the shared brand for two separate Texas real estate brokerages: Cynthia Block, Broker Individual 651788-B, and Ben Helstein, Broker 727703-B, doing business as Insync Homes. Cynthia's brokerage takes her listings. Ben does not sponsor Cynthia. Mortgage services are provided by BH Loans, LLC dba InSync Loans, company NMLS 1829321.
Selected comments from Cynthia's seller clients
HAR sends a survey to clients after a transaction closes. Cynthia's profile carries 4.99 out of 5 across 78 of them, checked September 10, 2026. These three are selected, not the whole set. Read them all on HAR.com.
Cynthia was professional, friendly, communicative and caring. She explained each step clearly and punctually. Our experience was smooth and pleasant from start to finish
Cynthia is a professional and it was a pleasure to work with her and her team. She has a very calm demeanor and that is so necessary during the stress involved with selling a home. Cynthia was on top of all the necessay documents which left us worry-free.
A pleasure to work with Cynthia, she is a consummate professional, extremely knowledgeable on sales and leasing, I highly recommend her
Seller questions
Who actually lists and sells my home?
Cynthia Block is the listing agent and your day to day contact. She holds her own Texas broker license, TREC 0651788, and is not sponsored by Ben. Ben Helstein handles the mortgage side and reviews the financing behind each offer. You work with both of them directly. There is no team of assistants between you and the people doing the work on a normal listing.
What does InSync being a mortgage broker do for me as a seller?
It changes how your offers get read. On a financed offer Ben reviews the financing terms and the pre approval submitted with it, points out the conditions it still names, the financing and closing deadlines, and what a requested seller credit does to your net. He can flag where appraisal risk sits. He cannot confirm another lender's approval or guarantee a closing, and no buyer is asked to finance through us. Buyers are free to choose their lender.
How much experience do you have selling homes?
From November 2021 through September 10, 2026, Houston MLS records show 16 closed sales with Cynthia Block or Ben Helstein as the listing agent, totaling about $9.1 million in recorded sale prices. 11 of those 16 were in Fondren Southwest Northfield in 77071. Most of those listings were taken at a prior brokerage, so it is their individual production rather than the firm's history.
Do you only sell in Fondren Southwest Northfield?
No. That subdivision is where the most repeat experience sits, and closed seller side sales also cover 77007, 77036, 77056 and 77077. We work the Houston metro. If your home is outside the areas we have worked, we will tell you that on the call so you can decide whether to hire us.
What does it cost to list with you?
Commission is negotiable and is set in the listing agreement before anything goes live. We prepare an estimated seller net sheet covering commission, title and closing charges, known property costs and any concession assumed in the estimate, so you see an estimated net before you sign. The seller net sheet on this site runs those numbers for you.
Is the listing consultation free?
Yes. We walk the home, run the comps, and map the plan from listed to sold. There is no cost and no obligation to list with us afterward.
What if I want to sell without an agent?
That is a legitimate choice and we have a page that explains how it works in Texas, including the disclosure and contract steps you take on yourself. If you start on your own and want help later, call and we will talk through what help is available at that stage.
How fast will my home sell?
That depends on price, condition, and what else is active in your subdivision at the time. We give a timing estimate after seeing the home and reviewing what is competing against it, and we explain how wide the range is. We will show you what comparable homes in your area actually took to sell and build the plan from that.
Start with the number
Request the review above and Cynthia will pull the closed comps on your street and walk you through what they support. If you would rather talk it through, call 917-520-9997.
What is my home worth
Houston seller guide
Seller net sheet
Selling without an agent
Our current listings
Commission is negotiable and is set in the listing agreement. Nothing here is a commitment to lend. Equal Housing Opportunity. Information About Brokerage Services, Cynthia Block · Information About Brokerage Services, Insync Homes · TREC Consumer Protection Notice